THE CONCEPT
WHAT IS
“EL PERRIACHI”?
“El Perriachi” is the first Mexican microseries created entirely with artificial intelligence by the famous artist Pepe Aguilar, winner of nine Grammys. Twelve episodes, each one to two minutes long, in which Gordo—the Aguilar family’s most famous dog—tries to become a mariachi and make it big in the music world without losing his soul along the way. Throughout the series, Gordo will stand up to the industry, the algorithm, and everything that tries to convince him that to succeed, he must stop being himself. With humor, satire, lots of music, and over 1,000,000 views in its first five episodes.
THE PLOT
WHAT IS
“EL PERRIACHI” ABOUT?
Gordo Aguilar has a dream: to become a Mexican singer-songwriter. What he doesn’t know is that the path to that dream is littered with managers with bad ideas, an industry with even worse values, and a world that constantly pressures him to be something else.
With humor and parody, *El Perriachi* delves into the excesses and miseries of the music industry to address bigger issues: tradition versus modernity, honesty versus superficiality, loyalty versus individualism. And the question that hangs over every episode: How much are you willing to compromise to get what you want?
With this premise, Pepe Aguilar crafts his most personal way of expressing what he has always believed: that authenticity isn’t an option, it’s the only path.
THE CHARACTERS
WHO ARE THE MAIN CHARACTERS
IN “EL PERRIACHI”?
Although Gordo is the undisputed protagonist of *El Perriachi*, other characters with their own goals and motivations play key roles in the series:
GORDO AGUILAR
DON ANTONIO
Pepe Aguilar’s father was a fantastic singer and actor with an enviable career. His image “comes to life” from a striking portrait hanging in Pepe’s home, listening to Gordo and guiding him on his path.
GORDO AGUILAR
DON ANTONIO
GATO GARCÍA
BLANCA ORTEGA
PITBULLY
GATO GARCÍA
BLANCA ORTEGA
PITBULLY
Roco Manolenta y Besugo González
TECHNIQUE AND CREATIVITY
HOW WAS “EL PERRIACHI” MADE?
Perriachi wouldn’t exist without artificial intelligence. But it also wouldn’t exist without everything that artificial intelligence can’t do on its own.
The visuals, animation, and original soundtrack were created using state-of-the-art AI tools. The script, creative direction, and artistic vision were provided by humans. And the voices of Gordo and Don Antonio—the wise painting that guides the protagonist in every decision—were provided by Pepe Aguilarhimself. Pepe recorded his voice in the studio, and it was then modified by AI to bring the series’ two main characters to life.
El Perriachiis the result of a creative process that is unprecedented in Mexico and in the Spanish-language entertainment industry. Each episode combines traditional creative writing with AI-generated imagery, AI-assisted animation, automated sound design, and digital post-production. This workflow makes it possible to produce high-quality content in a timeframe and at a cost that would have been unthinkable just a few years ago.
But technology is only part of the story. Behind every aesthetic decision, every gag, every emotional moment, there is a creative team that chose what to tell and how to tell it. AI executes. Humans decide. And Pepe Aguilar, as the series’ creator and producer, is the one who brings artistic coherence to the entire project.
The result is a series that demonstrates something that was already well known in Mexico: that cutting-edge technology and authentic talent are not opposites.They are one and the same.
THE VISION
WHO IS BEHIND “EL PERRIACHI”?
Pepe Aguilaris one of the most important Mexican artists of the past thirty years, a nine-time Grammy winner, a leading figure in regional Mexican music, and a member of one of the country’s most iconic musical dynasties, the Aguilar family.
With *El Perriachi*, Pepe takes a step that few artists with his background would dare to take: creating an animated series using artificial intelligence, starring his own dog. It’s a new way to explore innovation and technology to tell a story about love, tradition, and respect for values.
Together with his team of screenwriters, art directors, and digital production staff, Pepe Aguilar developed the concept, oversaw each episode, and lent his voice to the series’ two main characters. In that sense, *El Perriachi* is one of the most personal projects of his career: a statement of principles disguised as a comedy, with a charro bulldog as its spokesperson.
“The creation of this series is an opportunity to break new ground for projects where tradition and cutting-edge technology can go hand in hand and demonstrate that Mexico doesn’t have to choose between what it was and what it can be. The two have always been one and the same path.”
THE CHAPTERS
WHERE CAN I WATCH THE SERIES “EL PERRIACHI”?
NECESITAPRÓXIMAMENTE
NADIEPRÓXIMAMENTE
NO ENTIENDE
DE BACHATAPRÓXIMAMENTE
EL GIRITOPRÓXIMAMENTE
Y FAMOSOPRÓXIMAMENTE
COMO TÚPRÓXIMAMENTE